Kendrick Lamar unleashes the cinematic video for his latest DAMN. single, “ELEMENT.”
Emblematic imagery adorns the visual from the start when a single hand emerges from ocean blue waters. Soon, the serenity of that scene is interrupted by a fight and a house on fire.
The symbolism continues, with a set of nuns dressed in white, a set of prisoners behind bars, a child playing with a toy gun, police officers conversing around their patrol car, and a man flying off a rooftop, straight towards the ground.
Kendrick appears in the video in various forms, as a silhouette, as an MC with his shirt bloody, and on a truck full of friends.
“ELEMENT.” is the latest single off DAMN. and follows videos for “DNA.” and “HUMBLE”, Rihanna-assisted single “LOYALTY.” smash is expected to arrive soon.
Watch full video below